Old School “Pale Pilsen”

We ended our stay in Samar a day ahead of our flight to Manila.  So we headed for Tacloban City and checked in a hotel for the night.  We decided on this so that we won’t be rushing about to take our flight back to Manila all the way from Samar.  After depositing our personal things in our rooms, we headed out to grab a bite for dinner.  My friend Ruben, brought me to Gaisano mall to savor “lechon cebu”, which he had been raving about, way before our trip to Samar.  After the hearty lechon dinner, we decided to drink beer for nightcap.

We scoured the surrounding streets near our hotel and saw a karaoke bar.  It was dark inside and there was a  big videoke tv with a store patron belching out old favourites.  We ordered light beer, and to my surprise they were offering us “pale pilsen”.  I didn’t realize that they were still serving that kind of beer.  In Manila, it is seldom ordered.  That kind of beer is already out of fashion.

Memories flooded me when we got to drink the first round of “pale pilsen”.  It was my late Father’s beer of choice, but there’s not much to choose from back in the days.  It reminded me of Fernando Poe movies where the protagonist and antagonists would drink “pale pilsen” in beer houses before pouncing on each other and using the bottles as deadly projectiles.  FPJ

It reminded me during the ‘80s when me and my “barkada” were lazing around our favorite street corner, either inventing word meanings for the acronym of the brand name or singing commercial jingles of the popular beer with our shared guitar.  Lucky for us, barangay ordinances were not yet passed restricting public drinking.  It also reminded me of my younger days as a fledgling salesman drinking company sponsored “unli pale pilsen” beers during sales conventions.  Beer bellies were fashionable for men back then because it was perceived as being “macho”.  Lucky for me, I didn’t get to sport a beer belly, because I was fortunate enough to have a fast body metabolism.  It was also the time when women seldom drank “pale pilsen” because it appeared too bulky and manly for them. Only a select few adventurous women would try it.

“Pale pilsen” was very much available till the ‘90s.  At the turn of the decade, I don’t recall exactly when, it became out of fashion….like an old  matinee idol bowing out of the limelight.  It was replaced by light beers with low calorie or low alcohol content as the beer of choice especially for the younger generation. Later, new flavoured beer variants came out.  On restaurant tables, the “pale pilsen” dark bottles, which to me is more appealing and more classic were replaced by bottles of transparent functional light beers.

I was probably one of the “holdovers” to the pale pilsen, but by force of circumstance, I finally crossed over to the more contemporary beers because “pale pilsen” was always unavailable. The line is now blurred between men and women drinking beer.  It seemed contemporary. Times are changing, so I had to move on.

Lo and behold the classic “pale pilsen” available in a Tacloban City videoke.  I thought that night, with the third dark bottle of beer in my hand, would be fleeting, so we just had to enjoy it along with OPM songs of Rey Valera, Basil Valdez, et al,  and the 70’s and ‘80s English songs.


My Brief Journey to Samar

A close friend of mine, Ruben, invited me to go to Eastern Samar to teach farmers sales and marketing concepts. He is currently working for a non-government organization. Our objective was to empower them to sell their produce to improve their economic situation. We took a plane from Manila to Tacloban City which is a 1 hour 20 minutes plane ride.  It was my first time to go to Tacloban City, Leyte.  I would be able to see for myself  the city that was devastated by typhoon Yolanda years back.

Fortunately, we didn’t encounter any delay so it was a comfortable ride and we were spared from flight delay frustration.  We reached Tacloban City airport as per schedule.


When we got out of the airport, we took a jeepney to the city proper. While traveling to the city, I saw from a distance the “coliseum” which was featured after typhoon Yolanda’s onslaught, where a lot people sought refuge to wait it out until the storm subsided. But it was flooded with seawater because of the storm surge.  Sad news.


The coliseum is all fixed up now leaving no trace of the grim episode that happened at the time of the Yolanda devastation.  The rest of the city is fixed up as well, with a very few reminder of the devastation. Tacloban City has already moved forward.

We reached the city limit and my friend told me that we will take a UV express van that will bring us to Guiuan, Samar – our destination. If you’re planning on a trip to Eastern Samar starting from Tacloban City , you’ll have a choice between two transport companies plying that route.  One is “Duptours” and other is “Van-Van.”  The price is 150 pesos per passenger, and is approximately a 3 1/2 hour trip to Guian, Samar.


The UV express follow departure schedules, so all you have to do is wait for departure time. I settled at the back of the passenger van because other seats were already occupied. We pushed off at around 5.30 p.m. and braced ourselves for the long journey to Guiuan, Samar. Along the  trip we passed by the San Juanico bridge, which I got to see for the first time.  I managed to get a photo inside the van, but it did not show the entire length of the bridge.  I must say, that the bridge was an impressive sight, if you where to compare it with other bridges in the Philippines.


After crossing the bridge, it will be another 3 hours to Guiuan. So I tried to make myself comfortable during the long trip.  It was getting dark and we were passing the different municipalities starting with Lawaan followed by Giporlos, Balangiga, Quinapondan. Balangiga was famous in our history books because the Balangiga church bell was taken by the Americans as reprisal to the Filipino insurgents during the Fil-American war.  The bell hasn’t been returned since then.  Just had glimpse of the church as we passed by.

We reached  Guiuan, Samar by 9.00 pm and the main boulevard of the municipality was already silent (rural silent) with few people walking around. Guiuan, Samar is an idyllic municipality located at the southern tip of Eastern Samar. This place faces the Pacific Ocean and write-ups on the internet says that there are a lot of good diving spots.  The people’s livelihood is mostly from fishing because of abundant fishing grounds.  Upon our arrival, we were greeted by the warm salty air while walking the main avenue.


We were so hungry and like an oasis in the dark night, there was an “Andok’s Lechon Manok” store still open to serve food. We ordered right away to satisfy our hunger after that long trip.


After wolfing down the delicious roasted chicken, we headed for Marcelo a seaside hotel, and booked our respective rooms were we will stay for the next three days. After settling inside our rooms, we got out and drank a couple of beers in a small restaurant with videoke across the seaside hotel.  The restaurant was owned by a Norwegian named Klaus who was married to a local named Amy.

After the nightcap we went back to the hotel to get a good night’s sleep.

I woke up early in the morning to experience the early dawn view across the bay.  It had  a refreshing and calming effect. This is my price after that long trip.

*The author is a 25-year sales veteran and can be reached through melfonollerajr@gmail.com

An American “Ilocano”

Pastor rice

I met an American named Pastor Delbert Rice sometime back in 2001 when I was working for Upland Marketing Foundation Inc., a foundation devoted for social enterprise. “Pastor” fondly called by colleagues, was the Board Chairman of that Foundation.  He was tall, had grey white hair and blue grey eyes which is typical of American features. Surprisingly, he spoke fluent “Ilocano”, a native dialect up in Northern Philippines. I was flabbergasted when I heard him speak the dialect.

Fast forward in 2012, I came back to Upland Marketing Foundation, and got the chance to interact with him again through board meetings at the Foundation.  I was the “de-facto” board scribe tasked to writing down the minutes of the meeting.  He was the conscience of the Foundation and constantly admonished the board to always look out for the welfare of the marginalized indigenous tribes, and give them the opportunity for sustainable livelihood. He reminded all of us never to stray away from this mission.  His zeal for the “mission” never wavered even with the other Foundations he directed.

On one of the  board meetings they (board members) got around to asking him why he is fluent in “Ilocano”, and how long has he been staying in the Philippines. He would gladly tell them his life story. I remembered him jokingly say to me, with a bit of bravado, that he is more Filipino than I am.  He was much older than me.  In fact, old enough to be my “Lolo”. What he meant by being more Filipino was that he came over to the Philippines as a missionary from Oregon, U.S.A. back in the ’50s and estimated that I wasn’t born yet, thus reinforcing his claim.  What’s more he spoke fluent “Ilocano”..can you beat that..my mother is an Ilocano but I don’t know how to speak the dialect (shame on me). Why is this so? Pastor Delbert Rice stayed most of the time in Imugan, Santa Fe, Nueva Vizcaya amongst the indigenous “Ikalahan” tribe.  He was instrumental in improving their lives by building a school, providing livelihood and other community amenities for comfortable living, but was careful to preserve their identity and culture.

Spending a lot of time up in the north gave him a chance to immerse himself with the local culture and learn the local dialect.  Pastor Delbert Rice was very much informed of the anthropological history of the northern region’s different tribes.  He confessed that he is not an anthropologist, but he seems to know the cultural dynamics of the north, past and present, very well.  Surprisingly, he is an Engineer by education and training, but he seemed more like an anthropologist.   I learned through my talks with him that the “I” letter in front of the Ikalahan means a representation of the various indigenous northern tribe just like Ivatan, Ilocano, Itneg, etc.  I’m from this country, but I did not know that fact.  Ironically, it was through an American that spoke impeccable “Ilocano” who shared to me that information.  That was just the tip of the iceberg about his knowledge of the indigenous tribes of the region.

Pastor  Rice was also the chairman of another NGO that provides livelihood opportunities for indigenous people in Mindoro – the Mangyans; indigenous communities in Palawan and other parts of the Philippines.  Obviously, indigenous tribes in the Philippines are very much close to Pastor Rice’s heart. Spending most of his life uplifting their marginalized situation in this country.

Pastor Delbert Rice was a writer, he wrote books about the Christian faith and Northern Tribe Folklore.  One Christian faith book that he wrote with an interesting title “The Troublemaker” caught my interest.  He was referring to Paul the apostle who stirred trouble wherever he goes. The tone of the book was casual and he didn’t get tired of sharing with me excerpts on parts of the book.

Pastor Rice advancing in age, was diagnosed with prostrate cancer.  Through his fight with cancer, he continued serving the indigenous communities through the foundations he worked for. He was going through the rounds of board meetings, visiting the indigenous tribes at their place, even though it was already too difficult for him to travel.

The American “Ilocano”, Pastor passed in May 8, 2014.  He was buried in Imugan, up in the mountains of Nueva Vizcaya. He was interred in the land near his home. His remains were placed inside an indigenous wood coffin from  a forest timber carefully selected from the surrounding forest in Imugan’ and lovingly crafted by the indigenous people whom he fondly ministered to. The coffin was of special wood intended for indigenous burial rites only.  (Sigh)  I missed Pastor who made an impression on my life and inspired me, to look out for others who needs looking out for, and inspired, as well, to pursue my passion for writing.

I’m  a 20 plus year sales professional advocating social enterprise. You can get in touch with me thru my email address: melfonollerajr@gmail.com